The male target market within the skin care industry has grown significantly over the years, and Katherine Asmono had a chance to chat with the new President of Audi Canada and fan of Canada’s Clayton Shagal Skin Care Products about his fascination with the product line.
An Interview with Daniel Weissland, President of Audi Canada
Thank you for taking the time to do this interview. From what I understand, your schedule has been quite busy since your appointment.
Yes. But I’m used to it. I’m up early and have long days.
Being President of Audi Canada is quite an accomplishment. What does your job entail?
Lots of meetings and traveling across Canada, as well as to Europe. I also attend different functions like charity events, Chamber of Commerce meetings, and press or media events.
How are you and your family adjusting to living in Toronto?
It’s very nice here. We’re enjoying it so far. Good food, nice people, and interesting mixture of culture. I even took the subway a few times! Coming from Ingolstadt, Germany, and comparing the traffic, Toronto wins. Much more traffic here but I manage fine. I drive an Audi. (Weissland smiles).
Let’s talk about skin care and Clayton Shagal…How did you first come across the brand?
The first time I heard about the brand was in 1998 when I was still an intern for Audi and visited Toronto. My wife used it for awhile when she lived here back then. But I didn’t get into it for my personal use until 2015 and I like it very much.
What skin care brand were you using before Clayton Shagal?
Whatever was around the bathroom at home, like Shisheido or Clinique. I didn’t pay much attention because the products kept changing. My wife would spend hundreds of dollars on products that were supposed to perform miracles, and then she would throw them out because they didn’t live up to their claims and try another brand. As a businessman, I wasn’t happy because this cycle was more cost than any benefit!
What was most compelling about trying Clayton Shagal?
Finally! Something that works on men’s skin! Clayton Shagal Skin Care is something that appeals to a male audience, not just women. I like that it’s progressive. It’s innovative, which falls in line with what I deal with everyday in Audi. We’re about technology, innovation, and efficiency. And so is Clayton Shagal when it comes to collagen and building the skin’s foundation. It’s interesting that they can capture a market so differently than their competitors with a single product.
Do you have a skin care routine now? What products are you using now?
Yes. Every morning I wash my face with Clayton Shagal’s Gel Lotion Cleanser. I also use it as a shaving gel. It helps me get a smooth shave and saves me time. I use the Clayton Shagal Elastin Gel Plus in the morning, followed by the Clayton Shagal Illumine Cream. I use the Clayton Shagal Collagen Gel Plus at night. I love that the gels just go into my skin and I can use around my eyes.
I heard that there’s another favourite Clayton Shagal product that you use and make sure you have when you travel.
Ah yes! Sometimes, I use the Clayton Shagal Clear Skin Spot Treatment when I get a pimple. I use it a couple of times a day and then my pimple is gone. I’ve never come across any spot treatment that works like it. This spot treatment really comes in handy. It’s like magic!
Before a big event, my wife would get her “signature zit” between her eyebrows and she would stress about it. Now, she doesn’t get it anymore!
Seems like you have your skin care routine down pat and you seem comfortable using a moisturizer.
Yes, my routine is simple and efficient. Moving here from Germany, I found my skin felt dry sometimes. Both my wife and I use the products. She really loves it! She says her pores are smaller (which may mean more to you than me) and her skin is so soft… We’re both big fans of Clayton Shagal! We each have our own jars in the bathroom! His and hers…
How does great skin make you feel?
Good. Just like it does when I play some sports and eat healthy. I really like that I don’t have that shiny look. Because the Clayton Shagal products I’m using help regulate my oils, I don’t need photo touch ups anymore! No need to “powder my nose,” as my wife would say. When we do media events or on-the-spot photos at functions, my skin looks good in pictures.
My skin felt very good after my Clayton Shagal facial at The Spa at the Old Mill Toronto. I almost fell asleep because it was so relaxing. The staff was very professional and courteous. I plan to take my wife there when we have some time.
What would you want to share with other men about using Clayton Shagal Skin Care Products?
I like how progressive and effective Clayton Shagal products are. It’s not complicated and I get results. Then, there’s also the cost-benefit. Good value for money because of how long the product lasts. You spend some money and get a good return on your investment. Skin care products aren’t just for women. Men also need to take care of their skin. It’s like the outside of a car; it’s what people look at.
But really, my skin feels great! It’s smooth and hydrated. Even the moisturizer I use doesn’t leave me feeling oily or looking shiny. Best of all, I can keep it looking young for a longer time!
So, if you could drive any car in the world, what would it be?
An Audi of course! My favourite right now is the R8. Unfortunately, you can’t drive it so fast here!
Many thanks to Daniel Weissland for sharing his viewpoints on men’s skin care.
Interview by By Katherine Asmono